Norwich, which was recently named Britain's most vegan-friendly city, is to launch a vegan radio show dubbed Future Vegan.
Broadcasted every other Thursday and then repeated on Saturdays, Future Vegan will air on the community radio station Future Radio - covering the 'latest vegan news and topical issues'.
The radio show - which claims to be the first of its kind - will also play music exclusively from vegan artists.
'A celebration of veganism'
Clive McCann-Williams, Producer at Future Vegan, told Norwich Evening News: "Norwich is one of the best places in the UK to be vegan - so it seemed like a no brainer for it to be represented on local radio.
"We aim to entertain the listeners with a celebration of veganism... We plan to make the show a relaxed and informative listen for vegans and non-vegans alike."
Earlier this month, Norwich was crowned as the UK's most vegan-friendly city - with a population of 2,094 per vegetarian/ vegan restaurant.
To many people's surprise, London did not make the top ten - coming in 11th in the rankings.
The UK's top ten vegetarian/ vegan-friendly cities are as follows: