The Toronto-based company will provide a free meal to someone in need for every $1 spent on its website - and is also accepting donations towards the initiative.
'Make things better'
"With everything that is going on in the world, our team kept thinking, what can we do to make things better?" Samara said in an email sent to Plant Based News.
"We wanted to bring in maks, but felt that there were other companies who already had that supply chain figured out. We wanted to make masks ourselves but then realized that sewing isn't our core competency."
'Impossible to social distance'
The brand's Founder Salima grew up in Kenya, where some people living below the poverty line survive on under $1 a day - without access to food and water. Many have also lost their jobs due to the pandemic.
"In slums and villages, it's impossible to social distance. There is so much of a need for food on a regular basis, but bring in a pandemic and it escalates even more," Samara added.
You can make a donation here