A new poll claims the number of vegans in the UK surged by 62 percent in 2019.
The research, by shopping comparison website, finder.com, says 419,000 people adopted veganism over the 12 months - taking the total to 1.1 million.
The numbers should be looked at in the context of other data - notably The Vegan Society's polling for 2019, which suggested there are 600,000 vegans in GB.
"Although a lot of people seem to have struggled to make the permanent switch to a meat-free diet over the past 12 months, this year's findings echo our previous research in showing that adopting a veggie diet is a high priority for the UK," Georgia-Rose Johnson, shopping and travel specialist at finder.com, said in a statement sent to Plant Based News.
"Meat-free diets and being 'flexitarian' are getting more media exposure than ever so you would expect these positive trends to continue growing.
"If you don't eat meat already, or are thinking of stopping, then Finder's recent study into the most vegan-friendly city in the UK showed that most cities have a good range of options available for vegans."