Sandwich giant Subway has been accused of hiding Facebook comments highlighting animal cruelty.
The eatery has been called on by animal-rights charities Animal Equality, Open Cages, and The Human League UK, to improve its chicken welfare in the footsteps of its competitors.
Open Cages claim the company has avoided making a 'concrete statement' regarding the Better Chicken Commitment - and has hidden comments highlighting animal cruelty on social media 'to avoid public embarrassment'.
'Hiding the truth'
In a statement sent to Plant Based News, Open Cages CEO Connor Jackson said: "If you have nothing to hide then you have nothing to fear.
"It seems Subway is not interested in addressing the welfare of their chickens, so they must be comfortable with how these factory farms look. So we say to Subway: if you're proud of how these chickens are treated, let the world see.
"Hundreds of outraged customers have taken to social media to express their concern. The fact that a once respectable business like Subway has resorted to hiding the truth is simply unacceptable. If KFC can commit to doing better, why not Subway?"
Plant Based News has contacted Subway for comment