A vegan strength athlete - who has never eaten animal products - is urging people to try a plant-based diet, describing the switch to veganism as 'one of the most noble things' people can do.
John Machin has teamed up with Veganuary - a global organization encouraging people to try vegan in January and beyond - to encourage people to sign the 31-day plant-based pledge.
He joins a host of other prolific people including Joaquin Phoenix, Alicia Silverstone, Mayim Bialik, Evanna Lynch, Monami Frost, George Monbiot, Jason Gillespie, and many others backing the initiative.
"I have a great fondness for people who've changed to veganism," the athlete said in a statement sent to Plant Based News.
"It's a massive change in your life, I've never gone through that, I've always been vegan so I think it's possibly one of the most noble things you can do is to change the habit of a lifetime, all the emotions associated with it, just for the sake of the animals. It's fantastic."
'Spectacular physical results'
Machin spoke out about his impressive physical strength earlier this year, saying he wanted to smash myths about vegans being 'pale, weak and skinny' in a statement sent to PBN.
He said: "I'm hoping to show that the exact opposite can be true. Being 63, I can also demonstrate that a life eating purely plant food offers lasting and quite spectacular physical results.
"I have been vegan since childhood. Back then, people like me were just known as fussy eaters. If my parents gave me anything from an animal such as meat or dairy, I felt disgusted; I couldn't even consider eating it. I knew I'd be physically sick.
"This caused some consternation; and, at the age of five, I was gravely informed by our doctor that, unless I began eating meat and dairy, I wouldn't live to see the age of 10. I think he got that one slightly wrong."