The three-and-a-half-minute video, presented by stand-up comedian and vegan Carl Donnelly, examines the various aspects of veganism and plant-based living.
Donnelly looks at the impact of factory farming on animals and the planet, and shows how easy it is to replace your favorite foods with vegan alternatives. The film also lists a number of athletes, actors, and musicians who have ditched animal products.
"The rise of veganism and plant-based eating is being fuelled by young people, with some studies suggesting that almost a quarter of 18 – 24-year-olds have turned vegan in the past year," Animal Aid Campaign Manager, Tod Bradbury, said in a statement sent to Plant Based News.
"In addition, figures suggest that 53 percent of UK vegans are under the age of 35. This is mostly because they are generally more concerned about the environmental and animal welfare implications of meat and dairy production.
"Our new film enables those who watch it see very simply how and why going vegan is good for the planet, for animals, and how going vegan still enables you to enjoy your favourite treats."
Comedian Carl Donnelly presents the video
"When Animal Aid approached me about appearing in a video for young people discussing some of the issues surrounding veganism, I jumped at the chance," Carl Donnelly added.
"They're a great organization who are doing great things to spread the word and young people are adopting a vegan lifestyle in such huge numbers that it’s important to give them the information they need, in a fun and accessible way."