The campaign, which was launched in 2012, wants to ban cosmetics animal testing and the sale of newly animal-tested cosmetics in countries where this practice is still allowed or even mandated by law.
P&G's role in the campaign will include developing 'animal-free approaches to safety assessment and advocating for the legislative end of cosmetic animal testing in key global beauty markets'.
According to Troy Seidle, Humane Society International's Vice President for Research & Toxicology, animal testing is outdated and causes animal suffering.
He added that his organization has collaborated with P&G for more than 20 years to advance the development and regulatory acceptance of non-animal testing approaches, and now needs its active support in bringing a legislative end to cosmetic animal testing globally within five years.
P&G Corporate Communications and Animal Welfare Advocacy, Dr. Harald Schlatter, said P&G has invested more than $420 million over forty years in developing non-animal test methods. "Our researchers have led or co-designed at least twenty-five cruelty-free methods that have replaced animal testing of cosmetic products. HSI and the HSUS have been powerful partners in advancing these methods globally."
"This partnership represents an important milestone in our efforts to end animal testing for cosmetics worldwide through our #BeCrueltyFree campaign," Kitty Block, President of Humane Society International and the Humane Society of the United States, said in a statement.
"By working together with forward-looking companies like Procter & Gamble, we can make this ambitious goal a reality."
"We are pleased to partner with the Humane Society International in the quest to end cosmetic animal testing," Kathy Fish, Chief Research, Development and Innovation Officer, Procter & Gamble, added.
"I'm proud of the passion and expertise our researchers have contributed already to this goal. I know they will continue to be a force for good, providing leadership and advocacy to help achieve our shared vision."