Meat industry outlet Farm Journal's Pork has highlighted that 'animal agriculture can learn from vegan establishments' in a recent article about an all-vegan drive-through in Encinitas, California.
In a piece titled Editorial: Lessons Learned from an All-Vegan Drive-Through, writer JoAnn Alumbaugh points out that 'animal agriculture should play to its many strengths, while recognizing consumers' tastes are changing'.
Alumbaugh has presented information about vegan drive-through Plant Power Fast Food, which took over a former Burger King branch earlier this year, and has opined: "There is no need to apologize or become defensive when sharing information about animal products.
"And there’s no need to criticize the alternatives either."
The journalist also suggests that the animal industry should listen to what proponents of the vegan lifestyle have to say, and ask them questions about their food choices - instead of 'writing them off as uninformed, uneducated followers'.
Alumbaugh adds: "The meat industry needs to remember that while we hear about animal activists, growth in the vegan community, and venture capitalists throwing money at alternative-meat companies, the vast majority of Americans want taste and value.
"The real thing (maybe another good marketing term?) – meat – is the hands-down winner.
"Let’s pay attention to what restaurants offering alternatives are doing, and take a lesson or two from their marketing book."