Vegan food trends have made an impact on the mainstream media once more, with Condé Nast Traveller magazine's homage to vegan meat.
In a piece called Vegan Meat That Actually Tastes Like Meat, writer Tabitha Joyce praises some of the world's leading seitan specialists.
She writes: "First there was tofu, then tempeh.
"Now seitan, made from wheat gluten, is the plant-based protein on everyone's tongue. Finally, vegans can get stuck into as many dirty burgers and fried chicken as they like."
Joyce highlights a number of outlets as worthy of note: London's 'vegan fried chicken shop' Temple of Hackney is one.
She writes: "Brand new to London this year is Temple of Hackney, a 'vegan chicken shop' which, come rain or shine, draws long queues for the deep-fried popcorn chicken and protein-stacked burgers."
Up in Scotland, she singles out Sgaia for praise, saying it 'sells pastrami and 'rare' roast beef, also made from seitan'.
"Across the pond, Kickstarter-funded Herbivorous Butcher in Minneapolis displays a cold case of ribs, jerky, pepperoni, bologna and Italian sausage - all made from seitan," Joyce writes.
She also names Chicago's Upton's Breakroom and California's The Butcher's Son.