Plant-Based PT Can't Keep Up With Demand Following 'The Game Changers'

Paul Kerton - better known as Hench Herbivore - has seen requests for meal plans and training surge since the film was released
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Paul Kerton says he has been 'deluged' with requests (Photo: Hench Herbivore/The Game Changers)

Paul Kerton says he has been 'deluged' with requests (Photo: Hench Herbivore/The Game Changers)

A vegan personal trainer has revealed that he can't keep up with the demand for meal and training plans since the launch of The Game Changers.

The sports documentary, which is available to watch on Netflix, is directed by Oscar-winner Louie Psihoyos and executive produced by Oscar-winner James Cameron. James Wilks produced and starred in the film.

'Deluged'

Now Paul Kerton - aka Hench Herbivore - has told Plant Based News that the number of people wanting to get fit on a plant-based regime is skyrocketing.

"I have been DELUGED with nutrition and workout plan requests since The Game Changers came out," he said. "It is having a MASSIVE impact."

Impact of the film

Multiple plant-based businesses have seen interest increase since the film was released on Netflix and iTunes last month.

allplants, which delivers plant-based freshly cooked and frozen meals directly to people's doorsteps, has has seen a 66 percent increase in sales. In addition, the company has received multiple enquiries from athletes and sports clubs with an interest in plant-based eating.

Jonathan 'JP' Petrides, CEO and founder of allplants, told PBN: "The increase in plant-curious new customers we've seen flock to allplants since the film launched on Netflix is encouraging, and most excitingly they've stayed with us. We welcome everyone to the table, whether they want to go all the way or give life on plants a try twice a week."

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