A plant-based health documentary has garnered more than 1,000,000 views on Youtube.
PlantPure Nation, which was inspired by the work of famed plant-based physician T. Colin Campbell, covers the health benefits of plant-based eating, as well as the corruption in medicine, government, and advertising, which seeks to keep these benefits under wraps.
The 2015 film has been available to watch on Plant Based News' YouTube channel as well as PlantPure TV YouTube channel since 2018. In that time, it has picked up 462,982 views on PlantPure and 563,489 via PBN (at the time of writing).
'Let thy food be thy medicine'
"PlantPure Nation tells the story of three people on a quest to spread the message of one of the most important health breakthroughs of all time," says the production team.
"After renowned nutritional scientist and bestselling author T. Colin Campbell gives a stirring speech on the floor of the Kentucky House of Representatives, his son, Nelson, and Kentucky State Representative Tom Riner work together to propose a pilot program documenting the health benefits of a plant-based diet.
"Once the legislation goes into Committee, agribusiness lobbyists kill the plan. Undeterred, Nelson decides to try his own pilot project in his hometown of Mebane, North Carolina.
"How would these rural people, many of whom were raised on southern comfort foods such as meat, potatoes, biscuits and gravy, handle a plant-based diet? Would they lose weight and get healthier? Would their families and friends accept their diet and lifestyle change? Could this be the spark of something even bigger? Can a nationwide health revolution actually begin in a town as rural and small as Mebane?"
A growing movement
Since the release of the film, PlantPure Nation, has grown into a bigger movement, with director Nelson Campbell leading the launch of two organizations - a business and a nonprofit.
The PlantPure business is a range of plant-based food options - offering 34 oil-free frozen entrees and breakfast dishes for retail and foodservice channels.
"PlantPure is selling products in three large supermarket chains, is in discussions with multiple others, and is poised for launch in the foodservice channel. It also is nearing completion of an innovative meal starter line of 15 products for distribution, without profit mark-up, into underserved communities," a spokesperson told PBN.
"And finally, PlantPure has developed a nutrition seminar, as well as an innovative web-based platform to support local groups in conducting outreach and education."
Local advocacy groups
The 501c3 nonprofit PlantPure Communities ('PPC') was created to support the growing grassroots advocacy network sparked by the film.
A call-to-action at the end of PlantPure Nation encourages viewers to form local support and advocacy groups called 'Pods'. Hundreds of Pods have formed in 22 countries, involving over 250,000 people (including 100,000 new members just since Jan. 2019).
"PPC is also bringing the plant-based nutrition message into low-income communities via immersion programs conducted across the country, and is spearheading the Nutrition-Climate Coalition – an international group of health and environmental organizations working to motivate people to reduce their consumption of animal foods. PPC successfully launched this coalition earlier this year through a summit meeting at the Pocantico Center of the Rockefeller Brothers Fund in NY," said the spokesperson.
"Nelson Campbell and his teams are now bundling all of this in a way that will enable them to launch a national campaign focused on our health and our climate crisis. To drive public interest, they will use media to generate a continuous stream of informative and inspiring content."