Global online marketplace Notonthehighstreet has just confirmed it is ditching mohair on animal cruelty grounds - joining retailers including ASOS, Marks & Spencer, and H&M.
As a result Notonthehighstreet, which is home to more than 5,000 creative small businesses in the UK, has informed these partners that it will be 'implementing a ban on the sale of products containing mohair...coming into effect from the end of 2019'.
According to PETA, its exposé is the first of its kind and encompasses 12 farms visited by a PETA Asia eyewitness in January and February of this year.
"It shows workers dragging goats by the horns and legs and lifting them off the floor by the tail, which could break their spines. Goat kids who were being shorn for the first time cried out in fear," said PETA.
"Afterwards, workers threw them across the floor. In August, the National Council of SPCAs filed cruelty-to-animals charges against four angora goat farmers based on evidence from PETA Asia's investigation. South Africa's national police force is investigating the farmers as well as shearers and other farmworkers."
The video shows animal suffering
"Notonthehighstreet recognizes that no throw or pair of gloves is worth the blood, fear, and cries of gentle baby goats – and all other retailers should, too," PETA Director of Corporate Projects, Yvonne Taylor, said in a statement.
"PETA reminds consumers that when shopping online, they should always check products' material composition carefully to avoid adding any item containing mohair to their shopping baskets."