A vegan cookery show launched earlier this month features famous musicians, New York Times Best Selling Authors and professional athletes; all learning how to cook plant-based food.
The show, Trying Vegan with Mario, was launched by streaming device Roku. The first episode debuted on April 1.
According to host Mario Fabbri: "When I discovered that professional athletes like Tom Brady and Kyrie Irving promote eating more vegan meals; that’s when I realized it's the perfect time for a vegan cooking show on National TV."
According to the producers, host Fabbri - whose father runs an Italian sausage factory - has 'found himself on an unexpected journey into vegan cuisine'.
"It all started when one of his best friends lost nearly 100 lbs and saved his health by converting to a 90 percent plant-based, nutrient dense diet," says the production team.
"On his show, Mario is the curious home-chef who asks the questions that any non-vegan would want to ask, like 'where do vegans get their protein?', 'isn't eating vegan more expensive?', 'is it even possible to prepare hearty, flavorful, simple meals with just plants?'"
The trailer for Trying Vegan with Mario
The show is an attempt to bring vegan food to a mainstream audience, appealing to vegans and omnivores alike.
Producers say: "Mario Fabbri is a charismatic and unpredictable cook in the kitchen. With the help of his guests, he is on a mission to teach you how to make vegan food that tastes delicious to vegans and non-vegans alike."
Episode one of the show featured musical guest Krewella. Dr. Joel Fuhrman will make an appearance later in the series.