Food giant Nestlé has become the official Coffee, Vegan, and Vegetarian Partner of the Manchester City Football Club.
The partnership, which 'aims to create new opportunities for the local community using soccer and food service as tools for social change', has already seen the plant-based Garden Gourmet Burger added to match-day food offerings.
'Enhancing' vegan options
According to Insider Sport, Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: "Manchester City prides itself on partnering with some of the world's leading organizations, so we are thrilled to be announcing this exciting new partnership with Nestlé Professional.
"By enhancing the vegan options throughout our stadiums, we are offering fans an even wider selection of high-quality food and beverage options.
"This relationship exemplifies the Club's ongoing commitment to sustainability and throughout the partnership, we will be collaborating on several exciting initiatives that use football as a force for social good to empower better lives and help drive new opportunities."
"Compared to a regular beef burger... [the Incredible burger uses] 86 percent less CO2 emissions, 95 percent less land use, 95 percent ecosystems quality, [and] 93 percent less water consumption," the club tweeted.
When asked if the burger was 'any good' the club replied with: "It's amazing."