A Labour politician is calling on people to help the planet and animals and try a vegan diet.
Kerry McCarthy, MP for Bristol East, has teamed up with Veganuary - a global organization encouraging people to try vegan in January and beyond - to encourage people to sign the 31-day plant-based pledge.
She joins a host of other prolific people including Joaquin Phoenix, Alicia Silverstone, Mayim Bailik, Evanna Lynch, Monami Frost, George Monbiot, Jason Gillespie, and many others backing the initiative.
'The perfect opportunity'
"I became vegan as a New Year's resolution in 1992, so I think taking part in Veganuary is the perfect opportunity for people concerned about the climate crisis, animal welfare, or their health to try veganism," McCarthy said in a statement sent to Plant Based News.
"It's much easier now than it was in 1992, with loads of great vegan food around and plenty of helpful advice, so try it and see how you get on!"
Veganuary is expecting 2020 to be its biggest year yet, and as part of that, is planning to screen a pro-vegan advert on mainstream TV in the US, UK, and Germany between Christmas and New Year.
The charity launched a successful crowdfunding campaign earlier this month in a bid to get its commercial aired as widely as possible. The funder surpassed its £40,000 target within days.
'The power of TV advertising'
"We all know the power of TV advertising to capture people's attention and influence their behavior, so getting the first pro-vegan ad on TV will be a major milestone for our movement," Toni Vernelli, Head of Communications at Veganuary, said in a statement sent to Plant Based News.
She added that screening the 'bold, fresh, and compelling ad in front of millions of people' would 'make history.