More than 70 percent of Brits support a ban on the import and sale of animal fur in the U.K, according to a new YouGov poll.
The poll, which was commissioned by animal-rights charity Humane Society International/ U.K, also found that 93 percent of Brits do not wear animal fur.
Whilst the U.K has already banned fur farming in Britain back in 2003 - there is no legislation preventing the import and sale of fur from animals farmed overseas.
'Fur is cruel'
In a statement sent to Plant Based News, HSI/U.K's executive director Claire Bass said: "This new poll shows without a doubt that most Brits reject fur, and they want that reflected in British law with a U.K fur sales ban.
"Like us, they believe that if fur is too cruel to farm in the U.K, it is too cruel to sell here too. The vast majority of designers and retailers have already turned their backs on outdated fur, so now it's time for the U.K governments to take action.
"For as long as fur is sold in our shops, Britain is complicit in the suffering and death of a million fur-bearing animals for the fashion industry. British consumers have made their views clear – fur is cruel, outdated and it should be banned."
The poll was released as part of the charity's #FurFreeBritain campaign - which has exposed 'horrific suffering of foxes and raccoon dogs on fur farms in Asia'.
The campaign has been backed by a slew of celebrities including Dame Judi Dench, Leona Lewis, and Ricky Gervais.
"I will never understand why anyone would want to wear fur - a beautiful fox who has been beaten or electrocuted, a mink who has been gassed to death, or a coyote who has suffered in a leg hold trap and then been shot in the head," Gervais said.
"How can anyone want to wear that on their hat or their coat, and how can Britain still sell fur when we banned fur farming for being cruel? It's utter hypocrisy and that's why I wholeheartedly support HSI's #FurFreeBritain campaign."
You can support the Fur Free Britain campaign here