'Lab Meat' Pioneer Memphis Meats On Cover Of Iconic Inc. Magazine

The magazine is running an extensive feature on the tech startup
Author:
Publish date:
Updated on
Valetti plans to have a product in stores by 2021 (Photo: Memphis Meats)

Valetti plans to have a product in stores by 2021 (Photo: Memphis Meats)

Memphis Meats CEO Uma Valetti is on the cover of the current Inc. magazine.

The trained cardiologist is considered to be one of the pioneers of the 'clean meat' movement.

The cover is accompanied by a featured titled Why This Cardiologist Is Betting That His Lab-Grown Meat Startup Can Solve the Global Food Crisis.

Clean meat

Clean meat - also known as lab, bio, or cultured meat - is built using animal cells. It is therefore not vegan, though some vegans choose to support the concept, as it has the potential to reduce the number of animals slaughtered for food.

It is also a more environmentally friendly option than traditional livestock farming.

Memphis Meats - which famously created a 'meatball' in 2016 - recently received $17 million in Series A funding.

It expects to have its product in stores by 2021.

Plant Based News discusses the ethics around lab grown meat

Prestigious

According to a Memphis Meats spokesperson: "Clean meat has made the cover of Inc. Magazine, one of the most prestigious business publications in the world.

"Inc.’s current issue contains an exclusive interview with our CEO, and powerfully describes our vision of a 'world without slaughter'."

First

According to Inc.:"The basic science to grow meat in a lab has existed for more than 20 years, but no one has come close to making cultured meat anywhere near as delicious or as affordable as the real thing.

"But sometime in the next few years, someone will succeed in doing just that, tapping into a global market that's already worth trillions of dollars and expected to double in size in the next three decades.

"Despite a bevy of well-funded competitors, no one is better positioned than Memphis Meats to get there first."

READ MORE:

Vegan Celeb Alicia Silverstone Shares Her Green Beauty Routine

Vegans SLAM 'Insensitive' Meat Joke In Major Retailer Woolworths

Heartbreaking Animal Stories Inspired This Sanctuary's Innovative New Idea