An article in British media outlet Metro has called for a vegan or vegetarian cooking show.
It's 'astonishing' that in 2017, there are no cookery shows targeted at meat-free eaters, according to the article.
The British publication has billed as 'bizarre' the fact that there are no 'mainstream programs aimed at cruelty-free cooking'.
There are some 3,000,000 vegetarians and vegans in the UK, says the paper, and watching the highly popular Great British Bake Off doesn't cut it anymore.
Metro went on to say it would be 'refreshing' to see people like Jackie Kearney - the first plant-based chef to reach the semi-finals of MasterChef - going on a vegan journey through Mexico.
"It’s time we had shows teaching us how to expand our portfolios," says the publication.
Food, not ethics
However, the reason why people are put off by veganism, claims the newspaper, is because of the 'aggressive images' posted by 'angry vegans' online.
Vegans should inspire meat-eaters through food, and not the ethics, says the paper.
"It doesn’t really matter why people stop eating meat or consume fewer animals products – the end product is the same," says Metro writer Miranda Larbi.
Just Good Food
This dream could soon become a reality: as PBN recently reported, vegan chef Day Radley has raised enough money to make the pilot of a plant-based cookery show.
After launching a successful crowdfunding campaign this summer, the London-based chef will work on a program called Just Good Food.
The pilot will be made by a team of three women chefs exhibiting simple and plant-based recipes.