Quorn has announced it will become Liverpool Football Club's 'Official Sustainable Partner'.
The meat-free giant will work with the club on its Reds Go Green initiative - which has already improved the club's environmental impact through reducing single-use plastic and waste.
Quorn's vegetarian and vegan products will be offered for supporters on match days, and the company will 'work with the club's nutrition team to extend food options for the playing staff'.
'Sustainable food alternatives'
"As a leading provider of sustainable meat-free products in the U.K., Quorn will be a key partner in the club’s sustainability efforts," said Billy Hogan, Managing Director, and Chief Commercial Officer for Liverpool FC.
"We look forward to providing a platform to help our fans, employees, and playing staff make positive contributions to tackling climate change while at the same time considering their health and wellbeing."
Liverpool FC also states 14. percent of global greenhouse gas emissions come from the livestock supply chain, and that the mycoprotein used by Quorn emits 90 percent fewer emissions than beef.
Quorn's marketing director Gill Riley added: "Our partnership with Liverpool FC is very important to our Quorn vision, which is to provide food that is healthy for our families and the planet.
"We also want [people] to understand the positive impact Quorn's super-protein can have on elite sports performers, so working with LFC and its world-renowned nutritional experts will be fundamental in the next phase of our sports science research."