Formula One champion Lewis Hamilton has spoken out about the advantages of a vegan diet - saying people are missing out by not adopting one.
He made the comments in the latest issue of GQ Hype magazine.
Hamilton revealed that since ditching animal products, his performance and energy levels have improved, along with his gut health.
The athlete said it is people's loss if they decide to miss out on the advantages offered by veganism.
"We're taught to drink milk and eat meat for protein and I started looking into other areas of research around all this," Hamilton said.
"The first thing was, what's happening to the animals? Secondly, the impact it can have on your body.
"That's a free advantage I'm going to take. If no one else wants it, well that's their loss."
Hamilton's vocal transition away from animal products has garnered interest across the sporting and media worlds. The BBC described his love for the plant-based lifestyle as a major highlight of 2019.
BBC Sport created a summary of Hamilton's recent achievements in preparation for the Sports Personality Of The Year Award.
"Hamilton is interested in fashion, extols the virtues of a plant-based diet and often posts about his beloved bulldogs," BBC Sport states.