A UK High Court judge has reversed an injunction intended to stop animal rights activists from protesting outside its newly-opened store in London - and quadrupled the number of protesters allowed in front of the shop.
Canadian clothing store Canada Goose secured an injunction when it opened its flagship shop in Regent Street last month.
Now the judge has not only allowed more people to protest, but has ruled that activists should be permitted to use loud hailers between 2pm and 8pm, effective from December 19.
According to PETA, the judge is understood to have said that the injunction was obtained without notice, and 'unreasonably restricted people's right to freedom of assembly and expression'.
"Canada Goose's attempt to take such drastic measures to silence legitimate protests shows that we're winning," says PETA Director Elisa Allen.
A spokesperson for PETA says of the cruel store: "Canada Goose's fur trim comes from coyotes who are caught in barbaric, bone-crushing steel traps.
"They sustain horrific injuries and can languish for days before eventually dying of hunger, thirst, or blood loss.
Some are so desperate to escape that they attempt to chew through their own limbs."
A public statement released earlier this year by Canada Goose said: "Surge, PETA, and other activist groups misrepresent the facts and use sensational tactics to try to illicit a reaction and mislead consumers.
"They ignore the strict government regulation and standards that are in place, as well as our commitment to ethical sourcing practices and responsible use of fur and down."