A Jewish animal welfare organization has launched a 'Synagogue Vegan Challenge'.
The Shamayim V’Aretz Institute, which says it puts 'animal welfare on the Jewish agenda', has launched the challenge which is the first of its kind and encourages Jewish spiritual communities to eschew all animal products for a year.
According to the organization, the goal of the challenge is for communities to experiment with going vegan for a year.
The organization has a $25,000 investment which will be split evenly between five synagogues.
According to the group: "Throughout the year, the selected synagogues will serve plant-based meals, whether it's at kiddush, b'nai mitzvot, Shabbat, or any life-cycle event. Further, they will provide education to their community."
Rabbi Dr. Shmuly Yanklowitz, founder and CEO of the Shamayim V’Aretz Institute, said: "Veganism is one of the fastest-growing trends in America aimed at improving human health, supporting the environment and reducing animal suffering.
"The Jewish community needs to show leadership, but there is not one vegan synagogue in America yet. With this $25,000 prize, we are looking to launch the first five vegan synagogues in America."
Hollywood actress Mayim Bialik - star of The Big Bang Theory - is one of the founding members of the Institute.