Impossible Foods has joined forces with Colin Kaepernick to 'support food security and social justice throughout 2020'.
The food tech company is collaborating with the vegan athlete's nonprofit, Know Your Rights Camp, a multi-city program to 'advance civil rights through the education, self-empowerment, mass-mobilization, and leadership' of black and brown communities.
The partnership kicked off last week in the Bayview district of San Francisco, with Al Pastor Papi food truck cooking and distributing Impossible Burgers and San Francisco Marin Food Bank donating additional food and prepared meals.
'Changing the outcomes and disparities
“Gaining access to healthy and affordable food should not be a challenge for residents of any community,” said Patricia Robinson, Director of Community Outreach, Know Your Rights Camp.
"Know Your Rights Camp is committed to participating in changing the outcomes and disparities that currently exist for families, while we further grow awareness and acknowledge that maintaining good health and nutrition should not be selective for some, but should be experienced by all."
'The immediate needs of our community'
Impossible Foods CEO and founder, Dr. Patrick O. Brown, added: "Impossible Foods’ mission is to reverse the clock on climate change, restore biodiversity and expand natural ecosystems - results that will literally transform the way earth looks from space.
"At the same time, as an essential business in an unprecedented challenging time, we also exist to serve the most basic and immediate needs of our community - including the food insecurity crisis and social justice struggles in our hometown region of the San Francisco Bay Area and communities throughout America."
According to Impossible Foods, it is on track to donate plant-based meat to feed at least 1 million people this year. Since the start of the pandemic, it has provided relief to over 750,000 people