One of the stars of Channel 4 show Gogglebox was spotted repping the vegan message onscreen during a recent episode.
Louis Michael has become a firm favorite along with the rest of the Michael family, including parents Andrew and Carolyne and sister Alex.
Louis, who has previoulsy been spotted at VegFest, wore a vegan t-shirt during the primetime screening.
The shirt, from award-winning brand Viva La Vegan, says: "Vegan - So Woke, Awakened Generation."
Up to 4 million people are believed to watch the mainstream show - meaning Louis' message could have been seen by a huge number of people.