Free Vegan App Launched After As Over 50% Of Brits Adopt 'Vegan Buying Behavior'

The new app is aimed at the 'vegan-curious'
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Free vegan app VeGuide from The Vegan Society

The app is aimed at the vegan-curious (Photo: Supplied)

A mobile app to help people go vegan is being launched today by The Vegan Society.

The app - the first of its kind - follows research which says more than half of Brits say they've adopted 'vegan buying behavior'.

The free VeGuide app - which is now available on Android and iOS devices - marks the Society's 74th birthday on World Vegan Day (November 1).

Going vegan

VeGuide offers interactive content with shopping, nutrition and recipe information, tailored for a UK audience, with video content presented by prominent vegan YouTubers RaeLikesFroot and Jay Brave who act as personal guides, exploring the most common stumbling blocks to going vegan.

"It helps users deal with issues such as giving up cheese or struggling to find vegan products by covering the basics of transitioning to a vegan lifestyle over 30 days," says The Vegan Society.

"With 95 percent of people aged 16-34 owning a smartphone in 2018 in the UK, it is hoped the app will appeal to the younger tech-savvy audience."

Jay Brave

Prominent vegan Jay Brave appears in the app

Vegan app

"We are so excited to launch an app we developed specifically with the vegan-curious in mind," Danielle Saunders, Digital Content Officer at The Vegan Society, said in a statement sent to Plant Based News.

"VeGuide was designed to provide a platform that’s more suited to the younger audience, which our research showed are the most likely age group to have an interest in veganism.

"We feel the development of VeGuide marks a new phase for The Vegan Society and a new way of embracing veganism for the general public."

VeGuide is available to download for free on Google Play and the App Store now.