A pair of former cattle farmers are urging people to go vegan and 'change the world for good'.
Jay and Katja Wilde (the subject of BAFTA-winning film 73 Cows) have teamed up with Veganuary - a global organization encouraging people to try vegan in January and beyond - to encourage people to sign the 31-day plant-based pledge.
They join a host of other prolific people including Joaquin Phoenix, Alicia Silverstone, Mayim Bialik, Evanna Lynch, Monami Frost, George Monbiot, Jason Gillespie, and many others backing the initiative.
"Everybody who goes vegan plays an important part in changing the world for the good in so many ways," Jay and Katja Wilde said in a statement sent to Plant Based News.
"Empower yourself by making a simple decision to forgo meat and other animal products for January 2020 and with the advice and support of the Veganuary team you will find just how easy it is these days to live a vegan life."
Jay and Katja Wilde made national headlines when they initially revealed they'd given away the animals and turned to vegetable farming, supported by The Vegan Society.
In 73 Cows, Jay Wilde opens up about how he became friends with the animals, then felt as though he was betraying them when he took them to slaughter - what he describes as a 'terrifying' experience for the animals.
He also talks about the pressure he - and other farmers experience - being 'locked into' the farming tradition, as well as the positive reactions from veggies and vegans when he gave up cattle farming, describing the move to veganism as a 'relief'.