The Financial Times has revealed the cover for its weekend supplement - and it is vegan-themed.
According to the outlet, its weekend magazine will look at ditching animal products in-depth.
"This is a special vegan-themed food special where we look at the challenges and benefits of going vegan," a social media post said.
Vegan is the best
Response to the cover reveal has been positive so far, with one commenter saying: "Awesome! It's great to see veganism getting the recognition it deserves."
Another added: "Veganism is the best thing you could ever do for your body, the planet, and the animals."
One more wrote: "Veganism is the best solution to many of our environmental problems. Cattle feed is the main cause of 80 percent of deforestation in the Amazon. And of course, animals feel pain too. So if we don't need to eat them. Let's change our habits."
The issue hits newsstands tomorrow.