Outraged farmers have urged the public to 'not pay attention' to BBC Documentary Meat: A Threat To Our Planet.
Presented by Liz Bonnin, the documentary aims to 'investigate the impactful that our hunger for meat is having on our planet's environment'.
Please do not pay attention
"Avoided angry tweeting whilst watching BBC #MeatAThreatToOurPlanet," Agriculture and Forestry Policy Adviser Eleanor Kay wrote on Twitter.
"But it's great to see UK farming Twitter defend itself from misleading comparisons. UK standards of production are justifiably high, so source sustainably and buy British!"
London butchers Buckinghams also Tweeted saying 'please do not pay attention to the BBC program tonight' and used the hashtag 'meat with integrity' to describe its livestock.
'Does that sound sustainable?'
Many vegans defended the documentary, with one user commenting: "So many moaning that these farming practices don't happen in the UK. The program is called Meat: A Threat to our Planet. Last time I checked the UK wasn't the only country in the world. A shocker for some I know #MeatAThreatToOurPlanet."
Another said: "All the people telling themselves this is just vegan propaganda and that they can buy local their way out of this (or pretend to for Twitter), we kill three billion animals a day, use 83 percent of farmland to produce 18 percent of global calories. Does that sound sustainable?"
Meat: A Threat To Our Planet? Is available to watch on BBC iPlayer