Members of the cast and crew* of the UK's favorite soap opera are taking part in the Veganuary 2020 pledge, Plant Based News can exclusively reveal.
Eastenders' actor Kellie Bright - a Veganuary Ambassador - inspired her colleagues to sign-up to the 31-day pledge.
This year has been a major success so far for the global organization, which encourages people to try a plant-based diet throughout January and for the rest of the year. It launched its first TV ad, and has had its biggest number of sign-ups - with participants approaching 400,000.
'Make a difference'
"I cannot keep eating meat and dairy while wanting to do something about climate change," Kellie Bright told Plant Based News.
"There is NO better thing we can do to reduce our carbon footprint and the time to do that is NOW,"
"My children deserve a future and so do yours. If you care about climate change, make a difference and do Veganuary."
Toni Vernelli, Veganuary's Head of Communications, added: "It's a true indication of how mainstream veganism now is when the most popular soap opera in Britain signs up to the Veganuary Workplace Challenge.
"We're delighted that so many of the cast and crew are taking part and helping to fight climate chaos."
*Eastenders cast and crew taking part include:
Poz Watson - story producer
Olive Boland - set dresser
Hannah Pigott - script supervisor
Natalie Bhantoa - unsure
Matthew Richmond -assistant art director
Tom Courtney - story editor
Fallon Casey - production coordinator