Donald Trump is being urged to 'Make America Healthy Again' - and go vegan for January.
If the US president takes the plunge, nonprofit organization Million Dollar Vegan will donate $1,000,000 to veterans.
Million Dollar Vegan has called on the social media-loving politician to signal his agreement via Twitter. If he does this, a check for the donation will be signed within the hour.
Million Dollar Vegan
The pledge follows an offer made earlier this year to Pope Francis, who was asked to try a plant-based diet during Lent.
Despite the global publication of more than 1,000 articles detailing the initiative, a meeting with senior priest Father Paweł Ptasznik at the Vatican, and the Pope's blessing, the pontiff did not confirm that he would go vegan for Lent.
Now, that money is being offered to President Trump, with the aim of 'inspiring people across America and beyond to rethink their food choices and improve their health'.
'Make America Healthy Again'
In a bid to get the president's attention, Million Dollar Vegan has taken out a full-page advert published in The New York Times, written by Evan, President of Animal Hero Kids, and ambassador to the campaign.
"Cardiovascular disease and stroke already create more than $329 billion in healthcare costs and lost productivity, while the American Diabetes Association has estimated the total cost to the economy of diagnosed diabetes exceeded $327 billion in 2017 alone," Evan writes.
"No wonder so many top healthcare professionals support our campaign."
Among the medical experts supporting the campaign are some of America's top doctors, including Dr. Dean Ornish, Dr. Caldwell Esselstyn, Dr. Michael Klaper, Dr. Angie Sadeghi, Dr. T. Colin Campbell, Dr. Joel Kahn, and Dr. Neal Barnard.
Alongside many other medical professionals, they advocate a plant-based diet to prevent, halt and reverse some of the country's biggest killers, including heart disease, type 2 diabetes and obesity.
These diseases have a profound impact on the health and wellbeing of individuals, on their families, and also on the economy.
Beneficial dietary change
According to cardiologist Dr. Joel Kahn, who has lent his voice to the campaign, research shows workers who follow a whole food plant-based diet report less fatigue, anxiety, depression and improved emotional wellbeing, daily functioning, and general health.
"The President is under significant daily stress and would benefit from this diet change," he said. "If he scheduled a visit to my preventive health clinic, I would review his diet, exercise, sleep and stress programs.
"I would advise him on increasing his intake of vegetables, fruits, legumes and whole grains while decreasing his intake of foods rich in added sugars and saturated fats (including cheese, processed and red meats, and processed packaged foods)."
The campaign is additionally supported by dozens of American citizens whose lives have been changed – or saved – by adopting a plant-based diet. These include former U.S. Marines Ronnie Penn and Marc Holley, Army veteran Thomas Chartier, U.S. Navy fighter pilot and two-time veteran LCDR Charles Hallum, U.S. Coast Guard Rescue Pilot Katie Pelkey, and Olympic medallist Dotsie Bausch.
Evan said: "We really want President Trump to accept our offer. We want to write that check!
"But most of all we want to help Make America Healthy Again, and that is why we have some awesome resources available for anyone who would like to go vegan for January and see what it could do for them.
"It's really not that hard and it can do so much good. Everyone should try it. There is nothing to lose and everything to gain!"
Visitors to MillionDollarVegan.com will not only find many inspirational filmed stories of people whose health has dramatically improved since becoming vegan, they will also find practical and informative guides – a Vegan Starter Kit, a Health & Nutrition Guide, plus some healthy and delicious plant-based recipes. Those wishing to go vegan for January can access all these for free, and receive daily newsletters throughout January to help them get started.
*This is a paid-for advertorial.