Leading World Companies Vow To Prevent 10 Million Metric Tons of Global Plastic Waste

'Addressing the plastic problem in our oceans, rivers, and land is everyone's responsibility – including the companies that use much of the plastic in the world today'
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'From aspiration to meaningful, measurable action' (Photo: Adobe. Do not use without permission)

Six of the world's leading companies have vowed to prevent 10 million metric tonnes of global plastic waste, after signing on as Principal Members to a new activation hub dubbed 'ReSource: Plastic'.

Keurig Dr. Pepper, McDonald's, Procter & Gamble, Starbucks, Tetra Pak, and The Coca-Cola Company are the global giants who have joined ReSource - which was launched by environmental organization World Wide Fund for Nature (WWF).

The initiative aims to help the companies 'align their large-scale plastic commitments from aspiration to meaningful, measurable action'.

'A complex issue'

"Addressing the plastic problem in our oceans, rivers, and land is everyone's responsibility – including the companies that use much of the plastic in the world today. It's a complex issue with no one-size-fits-all solution, and that's why we're so energized by the approach WWF is taking with the ReSource program," said Virginie Helias, Vice President, and Chief Sustainability Officer, Procter & Gamble.

"ReSource will bring a systems approach in partnership with many stakeholders - common metrics, best practices, accountability - that is much needed to accelerate progress on long-term solutions."

'Thoughtful, scalable solutions'

McDonald's Executive Vice President and Chief Supply Chain and Sustainability Officer, Francesca DeBiase, said the company was 'proud' to join ReSource.

She added: "This partnership perfectly aligns with our ambition to use our Scale for Good and work with others to develop thoughtful, scalable solutions that will make a significant impact on the plastic pollution challenge."