Six of the world's leading companies have vowed to prevent 10 million metric tonnes of global plastic waste, after signing on as Principal Members to a new activation hub dubbed 'ReSource: Plastic'.
Keurig Dr. Pepper, McDonald's, Procter & Gamble, Starbucks, Tetra Pak, and The Coca-Cola Company are the global giants who have joined ReSource - which was launched by environmental organization World Wide Fund for Nature (WWF).
The initiative aims to help the companies 'align their large-scale plastic commitments from aspiration to meaningful, measurable action'.
'A complex issue'
"Addressing the plastic problem in our oceans, rivers, and land is everyone's responsibility – including the companies that use much of the plastic in the world today. It's a complex issue with no one-size-fits-all solution, and that's why we're so energized by the approach WWF is taking with the ReSource program," said Virginie Helias, Vice President, and Chief Sustainability Officer, Procter & Gamble.
"ReSource will bring a systems approach in partnership with many stakeholders - common metrics, best practices, accountability - that is much needed to accelerate progress on long-term solutions."
'Thoughtful, scalable solutions'
McDonald's Executive Vice President and Chief Supply Chain and Sustainability Officer, Francesca DeBiase, said the company was 'proud' to join ReSource.
She added: "This partnership perfectly aligns with our ambition to use our Scale for Good and work with others to develop thoughtful, scalable solutions that will make a significant impact on the plastic pollution challenge."