A new book by a high profile vegan advocate has been released today.
Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World, is by Paul Shapiro, Vice President of Policy for the Humane Society of the United States.
In it, Shapiro shares the story of 'the race to create and commercialize cleaner, safer, sustainable meat - real meat - without the animals'.
Clean - aka lab - meat is grown in a lab. Because it requires the use of animal cells, it is contentious with some vegans, as a non-vegan product.
But others consider the product to be a step forward in terms of its impact on animals and the environment. The book 'examines the debate raging around the quest for clean meat'.
According to publishers: "Since the dawn of Homo sapiens some quarter million years ago, animals have satiated our species' desire for meat.
"But with a growing global population and demand for meat, eggs, dairy, leather, and more, raising such massive numbers of farm animals is woefully inefficient and takes an enormous toll on the planet, public health, and certainly the animals themselves."
Shapiro asks - what if we could have our meat and eat it, too?
He describes clean meat as 'the next great scientific revolution - discovering new ways to create enough food for the world's ever-growing, ever-hungry population'.
The publisher says: "Enter clean meat - real, actual meat grown (or brewed!) from animal cells - as well as other clean foods that ditch animal cells altogether and are simply built from the molecule up.
"Whereas our ancestors domesticated wild animals into livestock, today we're beginning to domesticate their cells, leaving the animals out of the equation."
You canbuy the book here