A 'passionate vegan' is set to appear on an upcoming season of Big Brother.
An artist by trade, Kay Lovelle aims to spread the vegan message on the hit reality show.
Speaking to TheMirror, Lovelle said: "I'm vegan, and with that comes a lot of responsibility.
"I feel like I’ve got to do veganism justice, and really alter people's perception of it."
She reportedly dreams of being a full-time activist, or opening an animal sanctuary.
Lovelle attended the Official Animal Rights March in London this year, which saw upwards of 10,000 attendees.
She shared her time at the event on her Instagram story, saying that it was the 'best day of her life' and 'the most profound' thing she'd ever done.
She also regularly shares animal rights messaging on her account, recently adding a graphic which reads: "Be on the right side of history. The animal rights revolution is here."