A pro-meat ad recently released by Arby’s has sparked debate and outrage on various social media sites.
Pictured on the ad for the major American fast food chain is a block of plain tofu, aside text that says: "Friends don’t let friends eat tofu.
"Just eat meat."
Many commenters said the company seems to be 'grasping at straws', describing the ad as 'a sign of desperation'.
One Facebook user wrote: "It's obvious they are feeling threatened by the growing vegan movement, or else they wouldn't feel the need to make fun of people who eat tofu."
User 'Kenzipoo (Kenziah) Veganatkis' even went so far as to edit the advert, and share it with a new tagline.
The modified version shows the tofu in a heart shape and says: "Friends don’t let friends eat friends. Just eat cruelty-free not garbage."
The remake has been liked more 300 times, brought to the attention of Arby's, and shared by more than 100 other users.