2019 will be the year veganism goes mainstream, according to top news title The Economist.
Vegan going mainstream
"Sales of vegan foods in America in the year to June 2018 rose ten times faster than food sales as a whole. Giant food firms are clambering onto the bandwagon, creating vegan lines of their own, buying startups, or both.
Speaking about why veganism is on the rise, Rich Hardy, Head of Campaigns at Veganuary, said: "Put simply - visibility! No longer a counter-culture, 'vegan' is now a word we see and hear everywhere - in shops and restaurants, in people's conversations on the streets, and in newspapers and magazines. It's not hype or a short-term trend.
"There's substance to its rise and that gives it credibility. Any movement or venture has to reach critical mass to carry on and succeed. We think veganism has reached that point and is now firmly on its way to the mainstream."