An all-vegan cookery show is coming to mainstream UK television.
Living On The Veg, which will star BOSH! (aka Henry Firth and Ian Theasby), will air on ITV in early 2020. It was created by Rock Oyster Media for ITV Daytime Entertainment.
The Sunday morning program will see the pair joined by special guests as they 'show you just how easy it is to recreate all your favorite meals without the meat and dairy'.
"With so many of us resolving to eat less meat, it’s the perfect time to bring Ian and Henry’s unique take on vegan food to our viewers," Lara Akeju, Commissioning Editor, Daytime Entertainment, said in a statement sent to Plant Based News.
Michael Connock, Executive Producer for Rock Oyster Media, added: "Rock Oyster Media is delighted to be working with Ian and Henry, dishing up plate after plate of their unique blend of wholesome and delicious food.
"With the subject of diet taking such a prominent place in the climate change debate, it seems timely and relevant to be producing a program about plant-based food."
Henry Firth and Ian Theasby said: "We are beyond excited to be sharing even more vegan recipes with the world and show people just how easy and delicious plant-based cooking can be.
"We'll be sharing our top hacks and tips so that you can wow any dish. Whether you're a fully-fledged vegan or just want to cut down on meat and dairy, this series will have something for everyone."