Toni Vernelli is the Head of Communications and Marketing at Veganuary. She has been a vegan animal rights campaigner for nearly 30 years. She has organized high-profile protests against fur, circuses and animal testing in major cities around the world and documented the extreme suffering inside dozens of farms and slaughterhouses. The daughter of a butcher from a small town in Northern Canada, she believes we need passion and pragmatism in equal measure to be the most effective animal advocates possible. She also holds a PhD in Animal Behavior.