Doug Evans is an early pioneer in the health food movement. After losing his mother to cancer and his father to heart disease - and watching his brother suffer through diabetes and three strokes - he invested in and co-founded Organic Avenue - the first organic cold-pressed juice and raw food retailer in the U.S. The brand proceeded to have 105% CAGR and was sold at a premium to a private equity firm in 2012.
Evans was the inventor and founder of Juicero, the first at-home cold-pressed juicing system. In a three-year period, he led the company from conception to production launch and sold over 1 million Juicero Packs. The company was sold back in 2017.
Evans lives off the water grid and food grid on his land with private hot springs east of Joshua Tree, California at Wonder Valley Hot Springs where he created a sprout lab and wrote The Sprout Book.