About Us

Plant Based News brings you the latest news about animal rights, ethical consumerism, plant-based food trends and more!


Plant Based News was created by Klaus Mitchell in 2015, who saw that although there were many resources online - for example, that contained invaluable information about either the health, environmental or ethical benefits of veganism, there was no single news resource that brought all of this information together. In late 2015 he collaborated with Robbie Lockie, London Digital Communications specialist and vegan campaigner to build and develop plantbasednews.org into a world class news brand.

Really enjoyable yearly films and the positivity of the news is a breath of fresh air! Keep up the good work, we all appreciate it. - Brian Michael Grimm

The Team

Klaus Mitchell – Founder & Editor-in-Chief

Klaus grew up in London and graduated from the University of Exeter (BSc Human Biosciences – first class honours) in 2013, scoring highest in the year. He then studied at University College London (MSc Genetics of Human Disease - distinction), receiving Medical Research Council funding for ‘academic excellence’. Klaus is experienced in several research roles, including at Kings College London (Department of Twin Research and Genetic Epidemiology) and Portsmouth University (Institute of Marine Sciences). He has had a number of writing roles, including authoring an article published in the journal of Public Health Nutrition (PubMed ID: 25683748), which explored the effect of diet on various health markers. His background as a scientist underpins his thorough approach that has helped make Plant Based News what it is today.

Klaus’ journalism in the last couple of years is best known for the annual films and presentations that he produces and presents, respectively, which showcase the progress in the vegan movement.   

Robbie Lockie – Editor & Digital, Business Director

Robbie was born in Zimbabwe, where he started his career in digital design in 1999. He then came to London in 2000 to further his career and is now the digital creative director of La Verita Studios London, a London based ethical communications agency.

Robbie has worked with Ethics and Antics to produce a vegan cookbook, as well as managing the website infrastructure for Veganuary and also co-producing a short documentary, SWINE for UK Animal charity Viva. He has been involved in a number of online campaigns, including his successful January 2016 campaign against Gourmet Burger Kitchen’s London Underground adverts, he has also campaigned for LOVE146, an anti child slavery charity as well as Move your Money, a charity helping to raise awareness about ethical banking.

Robbie has joined the Plant Based News family in 2016 to build the website, which will help develop and grow plantbasednews.org into credible news source, beyond social media.

Martica Heaner, PhD – Adviser

Martica was born in Houston, Texas, and is a health writer and nutrition expert based in New York.

She is a research associate at Columbia University Medical Centre and Adjunct Associate Professor of Nutrition at Hunter College. Newspaper publications include: the New York Times (Science Times & Thursday Styles), the New York Post, The Sunday Times and The Times in London, Financial Times, The Daily Mail, The Mirror, The Sunday Telegraph, and The Express. Magazine publications include: Glamour, More, Prevention, Family Circle, Shape, Health, Self, Marie Clare, Fitness, Redbook, Women's Health, Cosmopolitan, Maxim, Cooking Light, All You, Parenting, New York, IDEA Fitness Journal, Golf for Women, Modern Brides, Woman's Day, Men's Health, Zest, GQ, New Woman, Shape, Cosmopolitan, Health & Fitness and others.

She has appeared on numerous TV news programs including NBCs Today Show, CBSs Early Show, CNN, Fox & Friends, WPIX, NBCs Weekend Today, and others. Martica has also authored 8 books.

Michael Broccoli (his pseudonym) - Lead Video Editor

Kaden Zipfel - Contributor

Kaden is a passionate animal rights activist, writer, graphic designer and cyclist, has been helping with many articles. His facebook page can be found here and his twitter here.

Ciaran Austin - Contributor

Ciaran is a student interested in literature, music and veganism, has also been helping. His soundcloud page can be found here.

Ania Jomard - Contributor

Ania Jomard grew up in France, and moved to the UK in 2012 to study at University College London. She obtained first class honours in BSc Biomedical Science in 2015, then, after
travelling throughout Asia for 6 months, started studying at Imperial College
London, doing an Mres in Biomedical Research.

Throughout these years, Ania has also completed several research projects and internships in international institutions, focusing on studying metabolic disorders.

She plans to keep studying through a PhD, focusing her career on obesity research, specifically the interplay between obesity and neuroscience.

Her writing experience involves volunteering articles for the UCL Triple Helix Society website, shadowing a Nature Editor-in-Chief and professionally editing for CACTUS Global.

Christoph Swatosch - Contributor

Christoph is a passionate animal rights activists and video editor from Austria. His videos have reached over 10 million views and were featured on social media plattforms from PETA, Animal Equality, Mercy for Animals and more. He is currently doing an internship as a video editor in Berlin at VEBU. Christoph is planing on making his passion for other animals his career. His facebook can be found here.